* Vintage Bicycle Adverts: 1900 – 1920

Once again, your internet connection’s broadband speed will determine how fast these photos load. The 1890s was a very interesting time in advertising and, with the boom in bicycle manufacture and sales, there was plenty of money to spend on glorious posters and advertisements, particularly in America. By 1900 the bicycle boom was over in the USA, but advertising was still dominant, this time because of a more competitive market.

American ads of the period had a unique style, with catchy marketing ideas. By now, the British cycle manufacturers had obviously observed the brash American sales techniques; as well as the artistic French poster designs.

But British bicycles sales were, in this period, decidedly upmarket, and that meant a more conservative ‘gentlemanly’ approach. What we do see between 1900 and 1920, however, is British bicycle advertising directed toward women. In this era in Great Britain, for the first time, the bicycle allowed women a freedom of movement previously denied. One of my favourite British adverts of this period is the 1905 Royal Enfield ‘Made Like a Gun’ advert pictured below:

1905RE_Ladies.jpg

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1900 Chaine Simpson

L.B. Spoke, 25 Boulevard Haussmann

1900-chaine-simpson

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1900 Clement

1900clement

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1901 Racycle Bearings, Michigan, USA

1901_Racycle.jpg

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1901 Columbia

1901columbia

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1901 Dixons

Joseph Dixon Crucible Co, Jersey City, N.J

1901dixonsad

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1901 Monarch Barnes

1901monarch_barnes

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1901 Pierce

Geo N. Pierce Co

1901pierce

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1901 Premier Cycle Co Ltd, Coventry

1901premiersign

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1901 Rambler

1901rambler

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1901 Spalding

1901spalding

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1901 Stearns

1901stearns

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1902 Racycle

Miami Cycle & Mfg Co, Middletown, Ohio

1902middletownracycle

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1903 Rudge

1903rudge

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1903 Newton

1903newton1dollar

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1904 Gladiator

1904gladiator

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1904 Pope

1904pope

1904pope2

1904pope3

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1906 New Departure Coaster Brake

1906newdeparture

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1907 Matador

R.S Stokvis & Zonen, Rotterdam, Holland

1907matador1

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1908 Raleigh

1908raleigh-copy

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1908 Hobart

Hobart Bird & Co Ltd, Coventry

1908hobart1-copy

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1908 Rover

19081rover480-copy

19082rover480-copy

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1908 Triumph

1908triumph_ad-copy

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1908 Mead

Mead Cycle Co. 11 Paradise St, Liverpool
1908meaduk-copy

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1908 A.R. Macbeth Ltd

1908macbeth.JPG

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1910 The Perfect

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1911 Mead

Mead Cycle Co, Dept B-161, Chicago

1911meadae

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1911 Fairy

The Worthington Co, 494 Center St, Elyria, Ohio

1911fairy

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1911 Michelin

1911michelin1

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1912 H. Fitzpatrick, Burnley

1912fitzpatrick

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1912 Virginia

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1913 Rodess Automatic Inflator

A.R. Atkey & Co. Ltd, Trent St. Nottingham

rodessinflator

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1913 Opel

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1913 Gloria Cycle Co Ltd, Coventry

(a subsidiary of Triumph)

1913gloria.JPG

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1913 Humber

1913humber1.JPG

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1913 Humber

1913humber2.JPG

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1913 J.E.S Auxilliary Motor Set

1913JES.JPG

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1913 Raleigh

1913raleigh.JPG

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1913 Royal Enfield:

The Enfield Cycle Co Ltd Redditch factory

1913RE_factory.JPG

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1913 Royal Enfield

1913RE.JPG

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1913 Triumph Cycle Co Ltd, Coventry

1913triumph.JPG

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1913 Hardware Age

1913age2

1913age11913age3

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1914 BSA

1914bsaad

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1914 Whiteley’s Kildare Club Cycles

Wm Whiteley Ltd, Queen’s Rd, London, W

whiteley4

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1914 Gamages Popular Cycle

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1914 Triumph

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1914 J.P Honesty Cycle Model de Luxe

John Piggott Ltd, Cheapside, London

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1914 Singer Tourist Model

Singer & Co (1909) Ltd, Coventry

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1914: Voltalite

Brown Brothers Ltd, Great Eastern St, London

1914_brown_lights.JPG

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1914 Autocrat Electric Cycle Lamp

1914autocratlight.JPG

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1914 Royal Enfield

1914enfieldbike1.JPG

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1914 Royal Enfield

- ‘A Boon to the Brain Worker’

1914enfieldbike2.JPG

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1915 Mead Ranger

Mead Cycle Co, Dept L-25, Chicago, Ill

1915rangerac

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1916 Palmer Tyres

1916palmertyres.JPG

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1916 Columbus Automobile Show

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1916 Raleigh

1916raleigh.JPG

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1916 Raleigh

1916raleighad.JPG

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1916 Gamages

1916gamage

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1917 Royal Enfield

1917REcyclead.JPG

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1917 Ivanhoe

F.E. Higgins, corner Academy & Queen Streets

1917-ivanhoeimperial

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1917 Goodyear

1917goodyear2

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1917 Miami-Made

Miami Cycle Mfg Co

1917middletownohmiamimade

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1918 Arrow Cycle Co

19th St & California Ave, Chicago, Ill

1918arrowq

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1918 Pye-Musselman Cord Tyres

Indiana Rubber & Insulated Wire Co, 1003 Pye St, Jonesboro, Indiana

1918pyes

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1918 Raleigh All-Steel Bicycle

1918raleighad

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1918 Premier

1918premier.JPG

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1919 Alternacycle

1919alternacycle.JPG

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1919 Centaur

1919centaur.JPG

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1919 Premier

1919premier.JPG

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1919 Royal Ruby

The Ruby Cycle Co, Cannel St, Ancoats, Manchester

1919royalruby.JPG

1919ruby2

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1919 Simplex

The Patrick Engineering Co Ltd, Birmingham

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1919 J.B Brooks & Co Ltd, Birmingham:

‘This Shocking Little Road’

1919brooks.JPG

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1919 Royal Enfield

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1919 Brown Brothers

1919brownbros.JPG

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1919 BSA

1919bsaad.JPG

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1919 Humber Ltd, Coventry

1919humber.JPG

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1919 Premier Ltd, Coventry

1919premier.JPG

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1919 Twinko Non-Abrasive Hand-Cleaner

1919twinko.JPG

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1919 Harley Davidson

1919hd

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1919 Raleigh

1919raleighad

1919raleighad2

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1910s

Gamage Popular Cycles

A.W. Gamage Ltd, Holborn, London E.C.

gamage_cycles.JPG

1938dunliptyrestradecard.JPG

Griffon

griffon.jpg

Peugeot

peugeotvalentigney.jpg

Diort

sconiortvig.jpg

Steyr, Austria

1910s_steyr

Alcyon

1910salcyon

Raleigh Playing Card

1910sraleigh_playingcard

Published on October 7, 2008 at 5:35 pm  Leave a Comment  

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